The Transylvania Times -

By Mark Todd
Staff Writer 

Market Coming To Old Poppies Location


A new grocery, Food Matters Market, is coming to Brevard at the former location of Poppies on Asheville Highway.

One of the partners in the project, Al Kirchner of Asheville, confirmed plans for the store, which will fill the space vacated by Poppies last September.

The store is associated with the company that operates Green Sage markets and coffee shops in Asheville.

They have locations in downtown Asheville and most recently on the south side of Asheville.

A change of ownership and a disagreement about rent led to the departure of Poppies, which had become a local fixture in its years of operation under the management of Randy Baron and his partners. Poppies lost its lease in August.

The property is now owned by (Dennis) Hulsing Properties of Asheville after going through a foreclosure sale.

Key businesses located at the Market Street site near Straus Park are Blue Ridge Quick Print, owned by Carol Mathews, and Edward Jones, a financial investment firm managed at the site by Mark Tilley.

There have been reports about other businesses going into the complex, but none of them are true, said Layton Parker of Brevard, who co-owns the Hampton Inn Brevard and is a business associate of Hulsing.

Kirchner said more details about the Brevard store, such as opening date, product line, hours of operation and the number of employees, would be announced soon.

According to its web-site, “The Green Sage serves great-tasting food made with natural, local, and organic ingredients. The menu accommodates healthy lifestyles including gluten-free, vegan and vegetarian. Meats are always antibiotic, hormone and preservative-free. They purchase from local vendors and make choices that are good for the customers, good for the community and good for the planet.”

Baron said plans for a new Poppies store somewhere else in the Brevard area are still alive, despite rumors to the contrary.

Thirty-five employees lost their jobs when the store closed. Baron said he has heard that some of them may be going to work at the new grocery store.

“I wish them (the employees) well,” he said.


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