The Transylvania Times -

Task Force May Hire Branding Expert - Brevard NC


The seven-member group tasked with coming up with economic development recommendations is moving toward hiring an expert to help create a brand for the county and a marketing strategy.

The Independent Economic Development Task Force discussed the possible hiring during its weekly meeting last Wednesday.

County commissioners formed the volunteer task force to tackle three main tasks, including developing a brand, vision and marketing strategy.

The task force has until roughly next summer to complete its work.

A brand is essentially something that communicates an identity to others.


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