The Transylvania Times -

MountainTrue And Asheville Design Center To Merge


September 25, 2017

MountainTrue, an environmental nonprofit serving Western North Carolina, and the Asheville Design Center (ADC) today announced that the two organizations will merge effective October 1, 2017. As a result of the merger, Asheville Design Center will retain its name and will be operated as a program of MountainTrue.

MountainTrue is a $1.2 million nonprofit with offices in Asheville, Boone, Hendersonville and Franklin. The organization is best known for programs dedicated to monitoring and protecting area rivers and streams, managing for resilient and healthy forests, fighting the spread of non-native invasive plant species, and promoting renewable energy and energy efficiency. It also supports healthy communities and advocates for smart growth and multi-modal transportation investments that protect our environment.

ADC, which has an annual budget of approximately $100,000, engages WNC residents in bottom-up design and planning projects to promote healthy, thriving and equitable communities.

“The merger creates one organization that is better able to pursuing a holistic approach to our built and natural environments,” explains Chris Joyell, executive director of the Asheville Design Center.

“This is a merger that benefits both organizations,” explains Carrie Turner, ADC board chair. “ADC will benefit from MountainTrue’s larger infrastructure and will be able to expand and develop more impactful programs. MountainTrue, for its part, will gain ADC’s know-how when it comes to helping residents plan for the health of their own communities.”

“MountainTrue has the experience and capacity to organize the public in support of the kind of community-driven design planning that ADC is expert at conducting,” explains Bob Wagner, co-director of MountainTrue. “By aligning our work, we’ll be able to better meet the needs of people throughout WNC.”

The merger of the Asheville Design Center and MountainTrue is the latest development in a long history of cooperation between two organizations committed to smart planning and promoting healthy, equitable and environmentally sustainable communities.

Collaboration between the Asheville Design Center and MountainTrue goes back to 2009 when the two organizations created Blue Ridge Blueprints — a grassroots planning program to help communities plan for and design their futures while preserving local character and protecting the natural environment. Through Blue Ridge Blueprints, ADC and MountainTrue partnered with residents to develop the Burton Street Community Plan when that neighborhood was threatened by the proposed I-26 Connector.

The Burton Street community had recently overcome issues of crime, poor infrastructure and shifting demographics, and, in 2010, a plan to expand I-26 threatened to impede this progress and displace many long-time residents. At the invitation of the community, ADC and MountainTrue worked with local residents to develop a vision, goals and strategies to achieve those goals. ADC design volunteers conducted numerous surveys and workshops to inform a community plan, while MountainTrue organized the community and helped participants prioritize goals for implementation.

“We had both strong, consistent public support and good design principles. That gave us credibility and power,” says Julie Mayfield, co-director of MountainTrue. “In 2016, we made history when NCDOT selected a variation of ADC’s design, Alternative 4B, as the first community-authored highway design ever to be adopted by a state DOT.”

These real-world examples of collaboration light the path forward: one organization better able to support more communities across the region in building a better, healthier and cleaner WNC for all.

Asheville Design Center is inviting its members and supporters to celebrate the merger with a toast at MountainTrue’s upcoming Annual Gathering at New Belgium on October 25 from 6-8 pm. The Annual Gathering is open to all members. Contributing supporters of ADC will receive a complimentary one-year membership to MountainTrue. For more information, visit:

About MountainTrue

MountainTrue is Western North Carolina’s premier advocate for environmental stewardship. We are committed to keeping our mountain region a beautiful place to live, work and play. Our members protect our forests, clean up our rivers, plan vibrant and livable communities, and advocate for a sound and sustainable future for all residents of WNC. MountainTrue is home to the French Broad Riverkeeper, Green Riverkeeper, Watauga Riverkeeper and the Broad River Alliance, the protectors and defenders of their respective watersheds.


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