The Transylvania Times -

Bike Publication Planned - Brevard NC

 

As well as local riders, Transylvania County is an attraction for riders nationwide and abroad. (Times photo by Michael Rogers)

The Transylvania Times is pleased to announce plans for a new mountain Biking and cycling publication, which will be distributed in early July.

The new publication is the result of a collaborative effort between the Transylvania County Tourism Development Authority (TDA) and The Transylvania Times.

"We'd been considering several projects that would connect with the outdoor recreation community," said Sean Trapp, operations manager at The Transylvania Times. "Then Clark Lovelace approached us this spring, saying several members of the TDA board had seen local bike magazines in communities out west, and thought it would be a great idea for Transylvania. It was a pretty natural fit."

"Brevard is becoming known as a hidden gem in the Biking community, and we feel that anything we can do to enhance that is a good thing," said Lovelace, director of the TDA and president of the Chamber of Commerce. "We look forward to partnering with The Transylvania Times on projects like this."

The publication will be designed by Leigh Trapp, and will share a similar format to The Transylvania Times' Summertime and Autumn magazines. Staff writer Park Baker, a Brevard College graduate whose passion for mountain Biking brought him to Brevard 10 years ago, will be in charge of content.

"One of the goals of this publication is to give mountain bikers and cyclists an overview of what's available in the county," said Baker. "Unlike many other places where you can ride, this area has so many different opportunities that the choices can be a little overwhelming. We're going to highlight a large selection of trails and cycling routes, and will also include information about the different organizations and resources available for mountain bikers and cyclists."

Another role of the magazine will be to connect visiting bikers with the community at large, as well as the local bike culture.

"So many people come here for cycling," said Leigh Trapp. "We want to help them discover all the other things that Transylvania County has to offer."

The new Biking guide will also include advertising from local merchants who wish to connect with the cycling community. For more information about advertising opportunities, contact Skip Hirsh ([email protected]) or Randy Rowe ([email protected]) at (828) 883-8156.

 
 

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