The Transylvania Times -

State Travel Guide Features Looking Glass Rock – Brevard NC


Last updated 12/6/2016 at 8:01pm

The TC Tourism Development Authority met recently with Mark Shore, the N.C. Director of Marketing of Tourism, to unveil part of their new marketing campaign . Pictured are TDA Executive Director Clark Lovelace, Grant Bullard, Steven Dugard, Aaron Baker, Lori Roberts, Shore, Randy Burgess, Commissioner Mike Hawkins and Brevard Mayor Jimmy Harris. (Times photo by Park Baker)

Looking Glass Rock has been chosen to grace one of three covers for the Official 2017 North Carolina Travel Guide.

This is the first time the guide has featured separate covers to showcase the diverse natural beauty found in each of the state's major geographic regions.

Looking Glass Rock, a popular destination for hikers and rock climbers, represents the mountain region. The cover from the Piedmont depicts mountain bikers on a winding trail at Lake Norman State Park near Mooresville. The coastal cover captures Hayes Bridge, a wooden structure that crosses Queen Anne Creek on the Edenton waterfront. A sweepstakes with a weekend getaway as the prize is being offered for each of the cover destinations.

"The use of multiple covers conveys the diversity of North Carolina landscapes that can transport travelers to a whole new state of mind," said Wit Tuttell, executive director of Visit North Carolina. "We want people to get lost in the moment and find connections to places that inspire serenity, a sense of adventure or an urge to discover more of the experiences our state offers."

Inside the 164-page guide, a "For the Love of Nature" article amplifies the beauty of the cover concept with vibrant photos and text blocks about state and natural parks. Cityscapes come to life in features about urban escapes. An Outer Banks piece taps the appeals of a storied coast. "Trail Mix" sends travelers off to sample music, wine and cheese. Hands-on history, mountain adventures, golf and signature foods are also covered. And the guide directs readers to Project 543, an online collection of postcard-style posts on one-of-a-kind finds.

Travel planners will find assistance from one of the guide's new features: a two-page map with major roads, bodies of water, parks, and cities and towns. Regional directories list accommodations and attractions in hundreds of destinations.

The Official 2017 North Carolina Travel Guide is free. The print edition is available at the state's nine Welcome Centers; it can also be ordered at http://www.Vis and 800-847-4862 (800-VISITNC). Beginning Dec. 16, readers can link to a digital magazine version from http://www.Vis

The digital version, which includes all three covers, is enhanced by information pop-ups, a social media share feature, search functions and clickable URLs. Responsive design technology automatically adapts the digital guide to desktop, mobile and tablet devices for a seamless, user-friendly experience, no matter how readers access it.

To celebrate the arrival of the 2017 guide, the destinations on the covers have created travel packages as sweepstakes prizes. Entry is open until Jan. 31 for these getaways:

•Brevard: Two nights at The Sunset Motel, two passes for the Waterfalls & Wine Tasting Experience at the Pisgah Field School, two passes for a Brevard Bites Food Tour, dinner for two at the Square Root Restaurant, and a $500 Visa gift card to help the winner get there.

•Edenton: Two nights at the Cotton Gin Inn (breakfast included), dinner for two at the 51 House, two passes for trolley and walking tours through Edenton's Historic District, and a $500 Visa gift card to help the winner get there.

•Mooresville: Two nights at the Hampton Inn & Suites Mooresville, four passes to Cliff Hangers climbing facility, four passes for Kayaking at Lake Norman State Park, and a $500 Visa gift card to help the winner get there.

The 2017 Travel Guide, the official guide for North Carolina's state tourism office, was produced by Meredith Travel Marketing. It was financed by private industry support with more than $750,000 in advertising in the 500,000 printed copies and digital editions. Listings for the 900 attractions and 3,200 accommodations and campgrounds were provided for free. The self-mailer format for printed copies reinforces the green initiatives of Visit North Carolina, which is part of the Economic Development Partnership of North Carolina.

Tourism remains one of the state's most vital industries with economic activity and employment generated in each of the state's 100 counties. In 2015, domestic travelers to North Carolina spent $21.9 billion, which accounts for 211,500 jobs for North Carolinians.

State and local tax revenues, as a result of the visitor spending, totaled more nearly $1.8 billion in 2015. Tourism spending creates $477 in annual household savings. North Carolina ranks sixth in total person-trip volume by state behind California, Florida, Texas, New York and Pennsylvania.


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