The Transylvania Times -

United Way Offers A Nonprofit Workshop


September 11, 2017

Courtesy Photo

Representatives from local nonprofit agencies can register to attend the next TRAIN workshop on Sept. 13 in the Rogow Room. "Marketing and Public Relations: Strategies for Nonprofits" is the topic for this second presentation in an educational series sponsored by United Way of Transylvania County.

United Way of Transylvania County's TRAIN (Transylvania Resource Access and Information Network) will offer "Increase Your Reach through Marketing and Public Relations: Strategies for Nonprofits" on Wednesday, Sept. 13, in the Rogow Room of the Transylvania Public Library. The event begins at 9 a.m. and ends at 1 p.m.

Presenters will share expertise on how agencies can better inform the public about the work they do. Drew Baker, assistant professor of business and organizational leadership at Brevard College, will open the workshop with "Principles of Marketing in 50 Minutes."

A panel discussion, led by local writer Paul Morgan, will feature advice from Baker, Leann Lindsey of Allegra Brevard, Don DeBiase of WSQL Radio, and a representative from The Transylvania Times. Aaron Wesley Means of Activate Business Solutions will address integrated marketing in "The Power of Your Online Presence."

Attendees will be working toward:

•Connecting more deeply with existing supporters

•Casting a wider net for new supporters

•Communicating mission, goals, and needs compellingly

•Standing out in a competitive landscape.

Agency staff members are encouraged to bring interested volunteers to the workshop to build overall agency capacity. Agencies should register in advance at, or call 883-8822 or email for more information.

TRAIN's Educational Series provides local agencies with training and information they might not readily access independently. The first offering was a free grant-writing workshop in April 2017, designed to help organizations bring money in from outside the county. It was presented in collaboration with the Transylvania County Library, which provides online access to The Foundation Center. Thirty attendees from 24 agencies & organizations learned how to identify funding prospects, optimize their database search and implement best practices in grant writing.

About United Way

United Way of Transyl-vania County (UWTC) contributions also fund approximately $300,000 annually in grants to local health and human service nonprofit programs and collaborative actions. UWTC funds actions providing early childhood education resources, after-school and summer youth programs, adult day care, health services, financial education and counseling, youth conflict resolution training, parenting education and resources, and programs preventing homelessness, abuse and neglect.

UWTC empowers people to improve their lives. Specific goals are for all residents to achieve their full academic potential, maintain a financially stable household, and live a healthy lifestyle.

To volunteer or financially support the United Way of Transylvania County, call (828) 883-8822, visit the office at 101 W. Jordan Street, #4 below PNC Bank in downtown Brevard, send to P.O. Box 53, Brevard, NC, 28712, or visit or


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