The Transylvania Times -

Hotel Planned For Site Beside Old 64


June 21, 2018

The city of Brevard provided the above site plan for the Brevard Place property.

A new Holiday Inn Express is planned for the Old Hendersonville Highway in Brevard behind the Wells Fargo Bank.

Brevard City Council Monday approved an amendment to the preliminary master plan for the site, which is called Brevard Place and currently includes the Bojangles restaurant.

Modifications to the master plan were required to allow for the proposed 51,655-square-foot, 42-foot high, four-story, 86-room hotel (with 86 parking spaces to match) to be built.

A 6,000-square-foot retail store was initially planned for the site, according to a staff report from the city's Planning Department.

Paragon Hotel Company, out of Anderson, S.C., has purchased the land from Brevard Partners of Tennessee to build the new hotel.

Paragon also purchased the current Holiday Inn Express on Asheville Highway and will prepare to rebrand it as the construction of the new hotel nears completion, which was estimated by Ross Wagers, a Paragon Hotel representative, at 14 months.

Wagers said the building would have a brick and stone facade, with an exterior pool and a fitness center.

At Monday's meeting, Councilwoman Maureen Copelof asked City Planning Director Daniel Cobb if the amount of green space for the planning district would change. Cobb said it would stay the same.

Jacob Dinkins, co-owner of Bracken Mountain Builders, spoke against the project in the public hearing.

"We seem to continue to sell away one of our most valuable resources along Asheville Highway - our land - to corporate America, which makes us like every-other-town, USA," Dinkins said. "One of the things we talk about when we come into this chamber every month is how unique our town is. I know my speech is not going to change the minds of people who have put a lot of time and money into this project, but, as we move forward, I would really like council to help us relay a plan as to what Brevard will look like in the next 10 years."

Dinkins said he wouldn't want Asheville Highway to turn into Four Seasons Boulevard in Hendersonville, which he called "disheartening" and "grotesque."

"This isn't something we stand for as a community, and this project is huge and gaudy," Dinkins said, "not something that fits seamlessly into our landscape."

As well as the Bojangles and the Holiday Inn Express, a Cook Out restaurant is planned on the side of the Bojangles, plus an ALDI grocery store is scheduled to be built on the other side of Asheville Highway, where the former Mr. Pete's Market was located.


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