Downtown Brevard Businesses Report Good Summer Sales – Brevard, NC


Last updated 10/9/2019 at 2:56pm

Several downtown Brevard storeowners reported sales were good this summer.

Ann Hollingsworth, owner of Main Street, Ltd., said her store fared well during the summer because of her “loyal customers,” but added that she is seeing a trend away from “brick and mortar” and toward online shopping.

“I’ve been in business 35 years, and that’s long enough to see trends over a long period of time, and I’m seeing a lot more people going to the Internet first instead of looking locally, and supporting their community through local tax dollars,” she said.

Main Street, Ltd. also has an online store called Camp Pacs that prepares and mails out camp-care packages for children at camp, and Hollingsworth said she’s noticed a rise in that department, with less calling in and more online ordering.

Jewelry and clothing are among the items sold in Main Street, Ltd., but Hollingsworth said she’s seen less “home décor” purchases.

“I’m not sure people get as much for their homes like they used to since younger people spend more time outside,” she said. “I also see more personal purchases in the line of clothing, bath and body and jewelry.”

Overall, she said, her business has done well over the summer, “but it’s not like it used to be.”

The Cherry Tree

The Cherry Tree on Main Street, owned by Michael and Rose Cherry, will be celebrating its fifth anniversary on Oct. 11. Rose said the store has been doing well and that she is looking forward to leaf season, which brings in more customers, she said.

D.D. Bullwinkel’s Outdoors

Allie Carrington, with D.D. Bullwinkel’s, said they’ve had a busy summer, and that Brevard is “on fire” with tourism.

“We were up in sales, so that’s always good, and we feel like it’s continued,” she said. “Where there is usually a lull in September, it’s been busier and just rolling right into fall. We are always selling lots of cloths, and Hiking boots are one of our top performing items.”

Hunters & Gatherers

Misty Prichard, owner of Hunters & Gatherers, said they had a good summer, and that her business in September “was up from last year” and that she is looking forward to the holiday season, when “it really starts kicking.”

O.P. Taylor’s

At O.P. Taylor’s, sales associate Cynthia Ercolani said the store has done well throughout the summer heat, and that the “hot toy” currently was Mad Mattr (SIC), a kinetic sand, as she described it, with a texture of Play-Doh.

Legos continue to be a “big seller,” as well as “stuffed white squirrels,” and “Stomp Rockets,” she said.

“You stomp on this puffy thing with your foot to launch the rocket,” Ercolani said. “One goes 100 feet, and the other 200 feet.”

White Squirrel Shoppe

Lorraine Skala, owner of the White Squirrel Shoppe, said she has “felt that fall started early this year” because of the business.

Broad Street Wines

Connie Edmands, owner of Broad Street Wines, said she’s “happy” with sales this summer.

According to the National Retail Federation (NFR), “Retail sales were up 0.4 percent in August seasonally adjusted from July and up 4.6 percent unadjusted year-over-year.”

In its report, it also said that, as of August, the three-month moving average was up 4.1 percent over the same period a year ago, compared with 3.5 percent in July.

August’s results build on gains of 0.9 percent month-over-month and 5.5 percent year-over-year in July.

NRF’s numbers are based on data from the U.S. Census Bureau, which said that overall August sales – including auto dealers, gas stations and restaurants – were up 0.4 percent seasonally adjusted from July and up 4.1 percent unadjusted year-over-year.”

Online and other non-store sales, it reported, were up at 14.3 percent “year-over-year,” and up 1.6 percent “month-over-month seasonally adjusted.”


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