The Transylvania Times -

Anti-Dollar General Folks Make A Music Video – Transylvania County, NC


Last updated 2/26/2020 at 3:48pm

The proposed Dollar General store would sit just below the historic Carr's Hill Baptist Church. (Times photo by Park Baker)

"Hey-hey dollar store, don't go muckin' up the valley floor, because there's one thing, we all know: You don't go building where the water flows."

The above is the opening lyric in the "No Dollar in the Holler Protest Song" that was made into a music video on Saturday at Duckpond Pottery off Greenville Highway.

"The whole point of making the film was to get the message out about exactly what is going on around the country with Dollar Stores going into little towns, running all over the land and the impact of all that," said Nick Friedman, owner of Duckpond Pottery. "We want to tell that story from our perspective."

The Asheville-based production company SuttleFilm, helmed by Brevard local James Suttles, shot the video, and it is currently in the editing process.

"Daisy Talley, who has worked with me on numerous projects, approached me about doing it, and it sounded like a fun project that would support the community that has been supporting me all these years," Suttles said.

Talley wore many hats on set, but, mainly, she was the producer.

"Nick Friedman from Duckpond called me one day and said he and the crew of Pretty Little Goat wanted to do a music video on this song they wrote, so I reached out to James, and we all came together with Elizabeth Thompson and collaborated on this idea," Talley said. "This was my contribution to the community since I'm not going to be able to attend a lot of the county commissioner meetings."

Talley relocated from California to Brevard, where she visited her grandmother as a child, so she said she feels a part of the community here.

Her career in film production has taken her all over, and when she landed here, she met Suttles through Tammy Hopkins, then executive director of Transylvania Arts Council.

Filming for the video took place from 9 a.m. to 5 p.m., with the morning session filmed in the pasture across the street from the proposed site to the Dollar General, and the afternoon session filmed at Duckpond Pottery, where Pretty Little Goat played.

People wrangling, setting up shots and running the sound for the band were among Talley's many tasks on Saturday.

"I think it's neat that we all have our own wheelhouse in this," Talley said. "We had a great turnout. This means something to our community, and I just hope that this project resonates with the powers that be."

A fundraising concert to support the making of the video took place at 185 King Street on Jan. 19, Friedman said.

"It was very successful, and we had several hundred people show up for that, so it did everything it needed to do in terms of raising money for the film," Friedman said.

Friedman said it's been a six-week undertaking that is culminating this week with the editing of the video.

The message of the song and the video, Friedman said, is to call attention to what Dollar General is doing not just in Brevard, but also across the country.


The permit was filed for the proposed Dollar General off U.S. 276, below the site of the historic Carr's Hill Baptist Church, on Nov. 4, 2019. Broadway Construction Co., LLC, is listed as the general contractor that submitted the application, and James Allison and the estate of Edgar Holden are listed as the property owners.

If constructed, the building would be 9,100 square feet and 18 feet high, with an estimated cost of $441,050.

After news of the development filtered out, a public outcry formed on Facebook.

As previously reported, the opposition spoke at two county commissioner meetings, but County Manager Jaime Laughter cited several "liability issues" as to why the county could not prevent the seventh Dollar General from being built in Brevard.

Laughter also recently reported that all the necessary submittals for local regulations have been received, and permits under county jurisdiction have been issued for the construction process to begin on the proposed Dollar General store near the intersection of Becky Mountain Road and U.S. 276.

In October 2019, the N.C. Department of Transportation approved the driveway permit as required, and in November 2019, the North Carolina Department of Environmental Quality approved the erosion and sedimentation plans.

Friedman said the construction will "set a low bar."

"Dollar General has a stated policy of putting a store one every 7 miles everywhere in North America," Friedman said. "Here in Brevard, from where my potter shop is across the street from the proposed store, you can whip out your phone and find three Dollar Generals that you can go to that are under 5 miles apart. The one that they are proposing to build is only going to be 4 miles from the store they just built last year, and that location actually makes the one they built up in Cedar Mountain totally redundant because anyone who is driving to Cedar Mountain has to drive right by this one that they want to build."


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