Picturing The Past: Sylvan Valley News Waged Fight Against Mail Order Catalogs Through Articles
Last updated 6/1/2020 at 12:57pm
The idea of local retailers competing with outside businesses is not unique to the era of online shopping, big box stores or malls. In the early 1900s the battle for local retailers was with mail order catalog businesses, such as Montgomery Ward, Sears Roebuck and others.
There were multiple sides to the issue. Customers sought out the best prices and services. Local merchants felt that local newspapers undermined their business by running advertisements for city department stores that offered lower prices through mail order. For local newspapers the large companies willing to b...